OpenAI search

So there's talk that OpenAI will come up with a Search product. Something Microsoft has wanted and failed to dominate in for years.

Google's problem is that it's search hasn't been delivering relevant answers now for quite some time .. years. The stuff that got search engine optimized to be at the top of the results is always the sites trying to sell you something. Maybe they are selling an actual product. Maybe the site has medical information but the ACTUAL product is the ad space on the page. Most of the sites that get top hits surface very generic info because that optimizes for volume - useful if you are a simpleton, but if you already know that basic knowledge, then the next layer of info is not available.

So you can search for something and increasingly you fine that none of the top ten or twenty or more results has the answers you actually want. It wasn't obvious back when it was the only option, but now it's starting to be a glaring problem. Google has optimized for revenue and volume; but they haven't optimized for information delivered to the user. And because they stopped optimizing for that, many sites stopped even having content that is informative.

And Google have no idea how to optimize for info any more. Because they've ironed away the "what has the most links to it?" evidence they relied on in the early days of the internet ...

Advantage remains with Microsoft for now.